Tag Archives: massage industry
Compiling Data from the AMTA’s and ABMP’s 2010 Massage Therapy Fact Sheets: Money and Massage Therapists
Last week we looked at the ABMP’s and the AMTA’s fact sheets for 2010 (click here and here) and found that the industry is a multi-billion-dollar one that is growing quickly in the amount of money it generates per year. … Continue reading
Compiling Data from the AMTA’s and ABMP’s 2010 Massage Therapy Fact Sheets: Money
Forgive me again for being late in exploring this (we’re way into 2011 already!), but I wanted take a look at the industry fact sheets for massage therapy of 2010 from two major professional organizations, the AMTA and the ABMP. … Continue reading
ABMP Massage Profession Metrics: The Growth, and Decline, of Massage School Enrollment (Part II)
Last week we wrote about the ABMP Massage Profession Metrics, and their impressive set of data that document the incredible rise, and recent decline, of massage school enrollees and graduates. Interestingly, and as we ended last week’s posting on, while … Continue reading
ABMP Massage Profession Metrics: The Growth, and Decline, of Massage School Enrollment (Part I)
Regular readers of this Blog know that we love the AMTA’s annual fact sheet and the statistics and data provided each year that help shed light on the multi-billion-dollar massage therapy industry. We’re now happy to announce that the ABMP … Continue reading
Equine Massage: Not Just for Elite Horses
We’ve written before about horses and animal massage therapy, mainly that animal massage is a growing industry among pet owners and that even some famous owners (Kentucky Derby winners and the Queen of England) spring for massage therapy for their … Continue reading
Massage Therapy One of the Best Careers Going
The publication U.S. News & World Report recently came out with a list of the 50 best careers of 2011, and massage therapy was one of the careers it selected. While I’ve linked the article above, I wanted to summarize … Continue reading
Massage Therapy Industry Trends Difficult to Predict (Part III)
Over the past couple of weeks, we’ve been looking at general trends in the massage therapy industry (click here for earlier entries). So far we’ve been able to conclude that the industry is generally growing rapidly (especially from 2005 to … Continue reading
Massage Therapy Industry Trends Difficult to Predict (Part II)
Last week I wrote about the increase in the size of the massage therapy industry over the past five years, but concluded that workplace massage was most likely not responsible for that. This week I’ll explain why.
Massage Therapy Industry Trends Difficult to Predict (Part I)
Last week I wrote a somewhat disparaging entry about the Massage Therapy Journal, and how it made a claim (that workplace massage is increasing) and then failed to back it up. After examining the AMTA Consumer Survey Fact Sheets from … Continue reading
Workplace Massage: A Growing Trend or Compelling Anecdote?
Skimming through back issues of AMTA’s Massage Therapy Journal, I came upon an article about workplace massage with a compelling headline: More Businesses are Offering Massage Therapy as an Employee Benefit. This was published in June, 2009, right as the … Continue reading